If the client is after the conversions or clicks then Animated ads (Flash ads, animated GIFs as well or HTML5 ads converted from Flash ads) usually look more flashy and attractive hence it draws more attention but this does not guarantee conversion but People many times click them just because they look flashy.
Flaw: Majority of the mobile devices does not support flash banner ads which makes impacts on the overall CTR of any campaign. If these mobile devices are your target group then you should certainly drop the idea of having flash ads.
Flaw: Majority of the mobile devices does not support flash banner ads which makes impacts on the overall CTR of any campaign. If these mobile devices are your target group then you should certainly drop the idea of having flash ads.
If your chose expandable image ad, then good news is that you won't be charged even if the customer clicks on your ad to expand the image within the ad, as it is the interactive nature of the expandable ad format."
How will you be charged in expandable ad format is given below:
1. Any click on the standard Text headline of the ad and when customer is taken to your ad's landing page. This is a standard click through is a charged click.
2. If any of the viewer clicks on the ad to initiate your AdWords for video ad content, then you won't be charged anything. But, you will be charged if the viewer watches the video for a minimum amount of time."
Moral of the story. If mobile or iOS devices are not your target audience then test both types of ads on your campaigns and evaluate them correctly and see what works for you better, taking example of evaluating it , it should not be measured in number of leads but quality of leads.
Always consider the purpose of the image ads before you start creating one.
How will you be charged in expandable ad format is given below:
1. Any click on the standard Text headline of the ad and when customer is taken to your ad's landing page. This is a standard click through is a charged click.
2. If any of the viewer clicks on the ad to initiate your AdWords for video ad content, then you won't be charged anything. But, you will be charged if the viewer watches the video for a minimum amount of time."
Moral of the story. If mobile or iOS devices are not your target audience then test both types of ads on your campaigns and evaluate them correctly and see what works for you better, taking example of evaluating it , it should not be measured in number of leads but quality of leads.
Always consider the purpose of the image ads before you start creating one.
