Mobile Advertising Campaign Process

Best Suited Ad Size For Mobile Campaign

• 300x250 (medium rectangle)
• 320x50 (mobile leaderboard) or 320x100 are most common.
• The smaller ad will always be vertically aligned at the top.

"Avoid Squeeze Pages as its not allowed in AdWords Campaign"

Squeeze page: It means collecting visitors' personal information without giving them any ethical reason for the same.
Solution:

1. Use a landing page which shows an ethical data as per the collection policy. It should clearly tells users why they need to submit their personal information and what would you do to them. 
2. Add value to your page by adding infomative and relevant contents which will convince them to try out your products/services. 

  Best Practices For PPC Landing Pages

Main theme of landing page should be to deliver relevance rest points are listed below:

1. You should know whom are you targeting and accordingly create a pool of keywords.
2. primary headline of your landing page should have keyword
3. Every word of headline should be in capital letter
4. Add Call-to-Action (CTA) to your ad
5. Make Sure that the CTA and landing page match.
6. Landing page should have single focused theme and purpose.
7. The focus of Landing page should be to achieve your market goal.
8. Keep your landing page Short & Sweet i.e. It should be quickly scan-able with the help of bullet points, or numbered lists and paragraphs should be dense
9. Remove distractions like menu options, Navigation or Links
10. Provide sufficient detail to support the response decision
11. Call the Visitor to Action & Share the Benefits of the Offer
12. Use the right page length  for example if it is a form, Keep the Forms Short
13. Add Compelling & meaningful Images and graphics
14. Testimonials can be great help use it for authenticity.
15. Show your phone number this helps in telling people that you are real and can interact with you on a personal level.
16. Try video. It’s been shown to improve conversion by up to 80%.
17. Add Social Sharing
18. Make it mobile-friendly and Page load speed should be minimal

 After You have created Ad Copies and Landing page Now comes the process of setting up the campaign. Now you can easily set up the campaign with the help of Adwords interface.

For Campaign Optimization you can look at the "Adwords Campaign Optimization Tips And Checklists"